Are you ready to change the trajectory of your life?!
I see you (yes YOU!) scrolling through your phone from the bathroom stall. Just trying to get a few uninterrupted moments to yourself before you go back to your desk + face your never-ending pile of work.
You keep looking at the clock, counting the hours until you can go home. Counting the days until Friday. Until vacation…
But what if it didn’t have to be like that!?!
What if:
- instead of dreading the workdays, you were actually excited for Monday
- you really LOVED your job + the projects you were working on
- you had the freedom in your days to go to pilates at 2 pm or even sleep in + not start work until noon
- you were able to create a career where you could get paid to travel or go to the spa or sit on your couch + watch Netflix
You know there has to be more to life than being stressed out with a job that drains you, earning just enough to cover rent each month.
You want to be one of those people you see living life + making memories. Getting paid to travel + cross adventures off your bucket list.
You’re ready to take that next step… You just don’t know HOW.
Maybe you’ve already tried to chase this dream.
You’ve created an Instagram account + put up a few photos… But you just hear crickets.
The follows aren’t coming. Your posts aren’t being seen. And the concept of having a brand hire you seems like a far away dream.
What’s inside:
- A step by step guide on how to get started as a complete beginner
- How to establish a brand + create a “hook” that calls in your dream followers
- A guide to creating content + scroll stopping reels that help you grow your following
- All things brand collaborations! From who to pitch, when to pitch, what to say, what to include, setting your rates, creating a media kit + case study, how to follow up post collab… And so much more.
- Ways to monetize your influence and 10x your income (doing things you’re probably already doing)
Bonus!
- Access to my “Align With Your Desires” course teaching you step by step how to identify + shift any limiting beliefs that may be holding you back
The Modules
Module 01
Where to start
This is the module for complete beginners! If you are entering into this whole Influencer world completely overwhelmed, this is for you! Instead of holding back + not pursuing your dreams, watch this module + implement the 2-3 steps to start growing an audience + making money through social media. Once you have this down, the rest will all fall in to place.
Modules 02 + 03
Creating Your Vision + Recording Your Wins
One of the most important things you can do in the influencer world is get clear on where it is you are going. In this module we help you to script out what your goals are (and what they would be once you work through some of your limiting beliefs). Once you know where you want to go, it becomes so much easier to map out a direction on how to get there.
In module 3, we take a moment to talk about the importance of taking a step back every so often to see how far you’ve come. It is easy to get caught up in how far you still want to go, but it is just as important to recognize ALL of your hard work + the things you have already accomplished.
Module 04
Getting Clear on Your Brand + Finding Your “Hook”
In this module we get really clear on your brand + what it is you want to be known for. Having a clear brand not only helps the right people to find + follow you but it also helps brands to find you when looking for creators to collaborate with!
Module 05
Optimizing Your Instagram Profile
This section is all about making your profile more attractive + helping people find + follow you!
In this section we go over:
- your Instagram bio + what to include
- how to make your profile searchable so that brands can find you to collaborate with
- what to pin at the top of your page
- how to create story highlights that engage your audience
Module 06
Content Creation
This section is all about creating the content you will post on social media. From the best photo + editing apps to how to create scroll-stopping reels for Instagram + even how to batch your content + create a content library for the future.
In this section we are all about working smarter and not harder so I am teaching you all of my strategies to do just that!
I even share with you my go-to preset that makes every photo POP!
Module 07
Growing Your Audience
One of the most important modules! In this section we create your “ideal follower avatar” as well as go over the top ways to grow a following today. In this section you will learn how to grow with reels + my top tip to help your posts go viral (and hint, it’s probably not what you think!)
This module also has a module on how to grow your email list (something I highly recommend + wish I had done sooner!)
Module 08
Brand Collaborations
This module is a very detailed guide to all things brand collaborations. In the 15+ sections you’ll learn:
- Who to pitch (and how to find the right contact)
- When to pitch
- What to say in your pitch (so that you increase your chances of hearing a “YES!”)
- How to create a media kit + case study (aka the biggest assets you can have to win over the collabs + make more $)
- What to charge (you’ll also learn about the things that can greatly increase your rates when included such as usage rights + exclusivity)
- All things contracts: what to include (and what to walk away from), missed or late payments + what to do, + how to end a collaboration so that the brand wants to hire you again and again
Module 09
Monetizing Your Influence (Outside of Brand Collabs)
This is the module where I introduce you to ALL the top ways influencers + creators are making 5, 6 even 7 figure incomes!
We dive deep into the importance of diversifying your income streams + chat about affiliate marketing, digital products + more.
There is even a section on navigating tax season as an influencer + creator so that you are prepared when April rolls around.
Module 10
The Influencer Mindset
Creating a successful Influencer career is not just about the practical, it is about being able to work through some of the biggest mindset blocks + not letting them hold you back.
In this module we talk about
- Rejection + what it really means
- How to sell without feeling like you’re being spammy
- Building a community over competition
- WHY you deserve to be PAID (so that you stop accepting product for post + low paying collabs)
- BTS of a brand collab (and what really goes on)
- How to deal with Trolls on the internet (hint: just block them)
- And so much more!
This is one of the modules I am always adding to as lessons come up for me + my students.
BONUS
Access to Align With Your Desires
By enrolling in this course you receive instant access to Align With Your Desires, my course teaching you step by step how to identify + shift your limiting beliefs.
Have you ever felt anxiety when it comes to achieving your dreams? Or like you take 1 step forward and sabotage yourself?
Are you one of those people who invest in a bunch of courses… But never take that first step to actually achieving your goals?
THIS SECTION IS FOR YOU!
Believe it or not I WANT you to succeed! I want to see you becoming one of those people crushing it on social media + being able to live life on your terms!
I don’t want your limiting beliefs to hold you back.
This bonus course is the exact method I use to overcome thoughts or beliefs I have that are keeping me stuck + preventing me from pursuing my dreams.
Why learn from me?
Hi! I’m Caroline or SweetCarolinaJ if you found me through Instagram. I am a full time travel creator + influencer with close to 250,000 followers. I started my career back in 2017 + since then have worked with some of the top hotels, brands + tourism boards all over the world. Brands such as The Four Seasons, Marriott, Ritz Carlton, Toyota, and many more. I have been featured by major media outlets such as Forbes + have even been a paid contributor to Forbes Travel Guide.
Right now, you have a major decision to make. One that could change the whole course of your life! I’ve been where you are, wondering if this vision you have is actually possible for you.
In 2015 I actually attempted to start my influencer career and it went… nowhere. As a former preschool teacher I had NO IDEA how to actually start a business! I posted on Instagram and heard crickets and honestly if a brand would have reached out to me to collaborate, I would have had no idea how to even respond. If it were not for a close friend encouraging me to give it another try I probably would not be here today. But thankfully I did!
This second time around, I took the time to invest in myself and my vision. I signed up for free masterclasses, I enrolled in online courses, I attended travel influencer conferences and networked with experts in the industry. I did whatever it took to not only learn how to grow on social media, but create a truly successful influencer career.
In the past 7+ years I have learned a LOT about about the industry.
- I’ve learned how to partner with brands + what it takes to have them reach back out to collab with you again and again
- I’ve learned how to grow an engaged audience + have over 100 comments on my posts! (without the hassle of comment pods)
But I’ve also learned:
- That the number of followers you have DOES NOT EQUAL how much money you make (there are influencers with over 200,000 followers struggling to make money + people with under 10k making 5-6 figure MONTHS)
- That brand deals are just ONE way to monetize as an influencer (and there are income streams you can implement to help you earn more + work less that can be a game changer!)
I don’t just want to teach you how to land a few collabs and possibly get burnt out in a few years.
My goal with this course is to genuinely teach you how to create the life you’ve been dreaming about.
One where you wake up with press trip invites + brand deals in your inbox.
One where you actually LOVE the work that you do + get to create your own schedule.
One where you can make money passively while you sleep (giving you the option to take a whole MONTH off of work should you choose).
You get to choose!
You get to choose whether or not to invest in this vision of a life you’ve been dreaming about or…
Spend the rest of your life wondering, “What if?”
Chances are if you’ve read this far it’s because you know this dream is meant to become your reality and you just need the tools to help get you there!
If that’s the case…