If you are a new business or brand looking to grow your audience on social media, I am here to help! Below I am breaking down 5 ways to incentivize people to follow you.
1. Work With Influencers
One of the best ways to increase your brand awareness is to collaborate with influencers who already have a strong social media following. Working with influencers in your niche can help spread the word about your product or your brand to those who would be most interested. The difference between working with an influencer and posting an ad in a magazine is that when an influencer recommends a product on their social media channels, they are recommending a product to a devoted audience who trusts them. When done right, influencers can have a significant impact on the success of a company.
For tips on how to work with influencers, check out this post.
2. Host a Giveaway
Whether you work with influencers, other brands, or pay for social media ads, giveaways can be a great way to incentivize those who are interested in your product to follow you. While some may unfollow once the giveaway is over, many will continue to follow you and watch your brand grow.
3. Offer a Discount
One way to give people a reason to follow you is to offer a discount on your product. For example, if someone subscribes to your email list or follows you on Instagram, send them a one time 10% off code that they can use at checkout. You can also throw in a free item or samples to those who share your account on social media.
4. Engage with Others on Social Media
One way to get people to find your brand is to engage with them on social media. Find a hashtag relevant to your product, for example #fashionblogger or #ootd if you have a clothing store. Click through all the recent posts of people using this hashtag and leave a MEANINGFUL comment. This will help those interested in your niche or your product find your account and potentially follow you if they like your message.
5. Post Attractive Content
Take the time to edit your photos and plan your feed. You will find that potential customers are more likely to follow you on social media if they like your aesthetic.
“People will stare, make it worth their while.”
-Harry Winston
If you found this post helpful, be sure to check out our other posts on brand and influencer tips here. And feel free to save this post to Pinterest so that you can refer back to it later.
For more tips on how to grow an engaged audience, check out this post here.
