Creating your first influencer contract for a paid collaboration can be overwhelming! While you have mastered growing a loyal audience, you may not know what to include when discussing a contract for a paid collaboration. Luckily I have your back! Below I have included the top 7 things you should make sure to ask about before agreeing to any sort of brand collaboration.
1. Make Sure You Have a Contract
First and foremost, if you are agreeing to work with a brand for payment, make sure that you have a contract in place. This way both parties know what they are responsible for and should anything happen, you have it in writing.
2. Deliverables
Before you agree to any collaboration, you should know what is expected of you. Examples of deliverables include Instagram posts and stories, blog posts, Facebook posts, content creation, YouTube videos, or other forms of social media coverage.
3. Exclusivity
If a brand expects exclusivity, ie that you are not allowed to work with any competing brands during a set time period, then they need to state it in the contract. I typically like to give a company an exclusivity period of 1 week before I would promote any potential competitors, however anything longer than that the brand should pay for. Why? The brand is potentially keeping you from earning money from one of their competitors.
4. Payment
The agreed upon payment for the collaboration should be stated in the contract. This includes not only monetary compensation but anything that is being offered in exchange for the deliverables. For example, if you are attending a paid press trip, you want make sure you not only include the payment but also anything that is the company’s responsibility. For example, flights, taxis, spa treatments, hotel rooms, food, etc.
Often with payment, you will be asked to send an invoice. Feel free to click here to check out the exact template I use when working with brands fill in your email below.
5. Payment Due Date
When drafting a contract you want to include the payment due date. I would recommend trying to get the payment due date to be 30 days from the completion of the deliverables, however some companies can go as long as 90 days. This means that once you have completed your post, it can be as long as 1-3 months before you receive payment for your work.
6. Photo Examples
Before you take the time to create an image that the brand may not approve, take the time to ask them to send you photo examples of what they are looking for. The goal at the end of the day is to make the client happy, so why not save yourself the time and prevent having to do a reshoot later.
7. Photo Rights
Some larger brands will try to take advantage of influencers by asking for rights to the photos you take. Make sure you don’t give away the photo rights unless you are being paid!! Photographers charge thousands of dollars to create content for brands to use for marketing materials. If they think that your photos are good enough to use to represent their brand, you deserve at least a fraction of that! So don’t be afraid to ask.
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